Public Relations - Marketing Eye Magazine http://www.marketingeye.org/public-relations.html Thu, 28 Mar 2024 16:08:06 +0000 Marketing Eye page generator en-gb How a PR team got it right with Donna Hay http://www.marketingeye.org/public-relations/how-a-pr-team-got-it-right-with-donna-hay.html http://www.marketingeye.org/public-relations/how-a-pr-team-got-it-right-with-donna-hay.html How-a-PR-team-got-it-right-with-Donna-HayFor 2 minutes I had to check my facebook account to see if I had access to a client's administration from my log-in and up pops a post from Donna Hay. For those of you that sleep under a rock, Donna Hay is probably the most famous and incredible Australian Chef around.
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msmith@marketingeye.com (Mellissah Smith) Public Relations Fri, 12 Oct 2012 05:20:36 +0000
Jodie Foster: How to really communicate http://www.marketingeye.org/public-relations/jodie-foster-how-to-really-communicate.html http://www.marketingeye.org/public-relations/jodie-foster-how-to-really-communicate.html Jodie FosterI am not sure about you, but Jodie Foster is one of my all time favourite actresses. For me, she is an actress with integrity, talent and professionalism. Never has she sold her soul for a role and she is always the first to stand up for her friends. First it was Mel Gibson, then it was Robert Downey Jnr and now it is Kristen Stewart.
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msmith@marketingeye.com (Mellissah Smith) Public Relations Fri, 12 Oct 2012 05:19:24 +0000
The U-turn in Public Relations by Paula Gallacher http://www.marketingeye.org/public-relations/the-u-turn-in-public-relations-by-paula-gallacher.html http://www.marketingeye.org/public-relations/the-u-turn-in-public-relations-by-paula-gallacher.html the-u-turn-in-public-relations-by-paula-gallacherThe U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.]]>
msmith@marketingeye.com (Mellissah Smith) Public Relations Fri, 12 Oct 2012 05:18:45 +0000
What's in a media kit : Things have changed in 2012.Have you? http://www.marketingeye.org/public-relations/what-s-in-a-media-kit-things-have-changed-in-2012-have-you.html http://www.marketingeye.org/public-relations/what-s-in-a-media-kit-things-have-changed-in-2012-have-you.html what-s-in-a-media-kit-things-have-changed-in-2012-have-youIn the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012?
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msmith@marketingeye.com (Mellissah Smith) Public Relations Fri, 12 Oct 2012 05:18:00 +0000