Social Media - Marketing Eye Magazine http://www.marketingeye.org/social-media.html Tue, 19 Mar 2024 07:17:31 +0000 Marketing Eye page generator en-gb 6 Social Media Tips for Small Business Marketing http://www.marketingeye.org/social-media/6-social-media-tips-for-small-business-marketing.html http://www.marketingeye.org/social-media/6-social-media-tips-for-small-business-marketing.html
 
Social media is the best marketing tool, which small business owners have at their fingertips today. It allows small businesses, which cannot afford to launch private online communities, communicate with consumers in a personal way for building better customer relation. If your business hasn’t started using social media, you are losing a great opportunity to promote your brand and thereby increase the sales for your business. The following top 6 social media tips for small business marketing will help to interact with online customers in social spaces and also guide you in developing and maintaining better relationships with the customers on social networks.

Plan your SMM approach

As with business strategy, you need to make a plan and stick to it to be successful. Outline the objectives as well as the steps you want to take apart from the tools you’ll need for meeting your marketing goals. Your plan must outline how your small business is going to integrate SMM into the existing marketing approaches. Some of the social media-specific issues, which you’ll need to think about:

  • Assigning the regular tasks and updates to an employee with social media and marketing experience
  • Deciding on who is going to create profiles and accounts and who are going to have access to the accounts
  • Selecting the tools, which will help systematize the SMM method and finding social analytics tools to help track success
  • Reviewing your small business marketing approaches and determining where a development in the social media will be beneficial

Find your potential customers

With so many social networking channels available to customers, it can be tough to select a social networking platform for your business. Before creating accounts in Facebook or Twitter to start your marketing campaign, conduct a thorough research to find where your consumers already congregate over the web. Usually it takes less effort and time to join consumers where they’re in comparison to creating a number of accounts and profiles in hopes that clients are going to find you.

Schedule daily time

You need to give regular time to your customers on social media. Schedule enough time every day to communicate with customers, monitor conversations and send new messages.

Be a professional

Social businesses in order to communicate with customers need to be an expert in social media platforms. For example, small businesses can join the communities where they already have their customers and start answering questions and giving advice. Always remember one thing—never pretend to be a consumer while participating in social discussions. Let people know you are an entrepreneur.

Listen

When you are marketing your brand in social media, you should stop broadcasting on your products/services and listen to what your consumers want to say. You can build strong social relationship with your consumers when you learn to listen.

Be social

A small business should have good conversation skills and must respond quickly to people. The main point of social networking is conversing and customers are going to get bored if you do not take part in the social flow. Just like offline conversations, you must ask direct questions to your customers within the social group to make them feel important.

If you follow these tips, you will start to see social media making a big difference to your business’ online presence.

Author bio:

This article was written by Adriana Sopi, a business consultant who helps small businesses grow. The writer has even written many articles on 8a certification; and other SBA 8 a certification, which help small businesses get an access to federal contracts.]]>
info@marketingeye.com.au (Marketing Eye Magazine) Social Media Mon, 19 Aug 2013 23:18:33 +0000
Do you have the Gangnam Style? http://www.marketingeye.org/social-media/do-you-have-the-gangnam-style.html http://www.marketingeye.org/social-media/do-you-have-the-gangnam-style.html Gangnam styleWhile watching prime time TV last night, I could not help but notice how popular PSY’s Gangnam Style has become.

In case you haven’t seen it, the Korean music star pops some hilarious dance moves while wearing his trademark sunglasses, tuxedo and loafers and has enjoyed global fame since his video’s release.

Before it became all the rage, I watched the video just a couple of months ago when my friend recommended it for its catchiness and cool moves. I watched it and was amused, but that was about it. It was out of my mind after a couple of hours.
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msmith@marketingeye.com (Mellissah Smith) Social Media Wed, 28 Nov 2012 01:20:03 +0000
Use of social media in small business http://www.marketingeye.org/social-media/use-of-social-media-in-small-business.html http://www.marketingeye.org/social-media/use-of-social-media-in-small-business.html Use of social media in small businessNot too long ago, there was a lot of jargon revolving around the social media marketing and most believed that it takes a “social media expert” to do the job. Today, social media is not a new fad, but an integral part of marketing which can best be termed as evolutionary. It is your everyday marketing, every marketer’s lips—and it doesn’t have to be in the books or taught in order to be harnessed.
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msmith@marketingeye.com (Mellissah Smith) Social Media Thu, 18 Oct 2012 04:13:19 +0000
What is a #hashtag got to do with Twitter? http://www.marketingeye.org/twitter/what-is-a-hashtag-got-to-do-with-twitter.html http://www.marketingeye.org/twitter/what-is-a-hashtag-got-to-do-with-twitter.html hashtagsYesterday at a breakfast hosted by Business Chicks, hundreds of women tweeted quotes from guest speaker Ita Buttrose.

The hashtag was #businesschicks and #itabuttrose. It's impact was for all to see, as the event was trending somewhere in the social media sphere and people who had never heard of Ita Buttrose from all over the world, were joining the 'trend' and retweeting tweets related to her speech. Such is the power of a #hashtag and of course, my favourite social media platform, Twitter.

What is a hashtag?
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msmith@marketingeye.com (Mellissah Smith) Twitter Sat, 25 Aug 2012 16:53:19 +0000
1 billion users on Facebook - only 1.3 billion to go http://www.marketingeye.org/facebook/1-billion-users-on-facebook-only-1-3-billion-to-go.html http://www.marketingeye.org/facebook/1-billion-users-on-facebook-only-1-3-billion-to-go.html 1-billion-users-on-facebook-only-1-3-billion-to-go1 Billion Users. Now that is a really big number. HUGE!

If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends.

In July 2010, they had half that. 500 million registered users to be precise. So, how in 26 months have they increased to double that size excluding China, because its banned there?

The newly public listed company has to make money and now they have 1 billion ways to make that happen. Imagine as a business if you had 1 billion people who "liked" you in your database?

Launching the company's first branding video, Facebook really has a 'skies the limit' philosophy and so they should.

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msmith@marketingeye.com (Mellissah Smith) Facebook Fri, 12 Oct 2012 03:52:09 +0000
Pinterest.. more than a passing interest for small business marketing http://www.marketingeye.org/pinterest/pinterest-more-than-a-passing-interest-for-small-business-marketing.html http://www.marketingeye.org/pinterest/pinterest-more-than-a-passing-interest-for-small-business-marketing.html Pinterest-more-than-a-passing-interest-for-small-business-marketingI am officially in love! Seriously. Pinterest.com is by far my favourite social media network - ever. I can sit there all day long looking at the art on my Pinterest.com pinboard and still never get bored. It is like being in the most extraordinary gallery, that transcends anything you have ever experienced before. And, there is something for everyone.
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msmith@marketingeye.com (Mellissah Smith) Pinterest Fri, 12 Oct 2012 03:46:46 +0000
Why Linkedin is better for business http://www.marketingeye.org/linkedin/why-linkedin-is-better-for-business.html http://www.marketingeye.org/linkedin/why-linkedin-is-better-for-business.html why linkedin is better for businessFinding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.

From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.

As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.

When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.

Just ask Wall Street.
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msmith@marketingeye.com (Mellissah Smith) LinkedIn Wed, 28 Nov 2012 00:58:54 +0000
How Personal Is Too Personal On Social Media? http://www.marketingeye.org/analytics/how-personal-is-too-personal-on-social-media.html http://www.marketingeye.org/analytics/how-personal-is-too-personal-on-social-media.html How-personal-is-to-personal-on-social-mediaSmirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.

In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
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msmith@marketingeye.com (Mellissah Smith) Analytics Fri, 12 Oct 2012 03:47:54 +0000
Blog and they will buy: how social media is driving our customers to buy http://www.marketingeye.org/strategy/blog-and-they-will-buy-how-social-media-is-driving-our-customers-to-buy.html http://www.marketingeye.org/strategy/blog-and-they-will-buy-how-social-media-is-driving-our-customers-to-buy.html Blog-and-they-will-buy-how-social-media-is-driving-our-customers-to-buyRetailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.
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msmith@marketingeye.com (Mellissah Smith) Strategy Fri, 12 Oct 2012 03:50:34 +0000
How do you manage your social media profile? http://www.marketingeye.org/strategy/how-do-you-manage-your-social-media-profile.html http://www.marketingeye.org/strategy/how-do-you-manage-your-social-media-profile.html how-do-you-manage-your-social-media-profileIn light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.
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msmith@marketingeye.com (Mellissah Smith) Strategy Fri, 12 Oct 2012 03:48:48 +0000
QR Codes - Only Limited By Your Imagination and Target Audience http://www.marketingeye.org/strategy/qr-codes-only-limited-by-your-imagination-and-target-audience.html http://www.marketingeye.org/strategy/qr-codes-only-limited-by-your-imagination-and-target-audience.html QR-Codes-only-limited-by-your-imagination-and-target-audienceFor many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.

Unfortunately, this would be wishful thinking.

QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.
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msmith@marketingeye.com (Mellissah Smith) Strategy Fri, 12 Oct 2012 03:44:07 +0000